G-bits(SH:603444) Guoyuan Securities·2025-10-21 04:41Investment Rating - The report maintains a "Buy" rating for the media industry, indicating a positive outlook for the sector [7]. Core Insights - The media industry experienced a weekly decline of 6.27%, ranking 30th among industries, while the Shanghai Composite Index fell by 1.47% [2][13]. - Key companies such as *ST Rebate, Yue Media, and Tianwei Video performed well, while JiBit saw a significant drop of 14.97% [21][22]. - The report highlights strong growth in AI applications and cultural exports, with a focus on gaming, IP, short dramas, and publishing sectors [5][37]. Summary by Sections Market Performance - The media industry saw a decline of 6.27% from October 11 to October 17, 2025, with the gaming sector down 8.21% and advertising down 5.31% [2][13]. Key Industry Data - AI Applications: iOS download estimates for Deepseek, Doubao, Quark, and Tencent Yuanbao were 493,100, 2,098,800, 749,500, and 1,239,300 respectively, with significant growth in Deepseek and Tencent Yuanbao [3][25]. - Gaming: The iOS game sales chart for October 16, 2025, was led by "Honor of Kings," "Delta Action," and "Golden Shovel Battle" [4][28]. - Film: The total box office for the week was 262 million, with "Volunteer Army: Blood and Peace" leading at 55.88 million [33]. Industry Events and Announcements - Microsoft launched its first self-developed image generation model, MAI-Image-1, which shows promising capabilities in generating realistic images [35]. - JiBit announced a projected net profit increase of 57% to 86% for the first three quarters of 2025 [37]. Investment Recommendations - The report recommends focusing on themes such as AI applications and cultural exports, with specific attention to companies like Giant Network, JiBit, and Kuaishou [5][37].