CHINA PET FOODS(SZ:002891) Changjiang Securities·2025-10-23 05:16Investment Rating - The investment rating for the pet food industry is "Positive" and maintained [13]. Core Viewpoints - The pet food industry is entering a new era of industry consolidation, with significant mergers and acquisitions indicating an acceleration in this trend. The past two years have seen strong performance from leading companies, with continued profitability exceeding expectations. Key companies such as Tianyuan Pet, Petty, and Yiyi have made strategic acquisitions, suggesting a robust consolidation phase ahead. The report continues to recommend the pet food sector, particularly highlighting companies like Guibao Pet and Zhongchong Co., while suggesting attention to Petty and Yuanfei Pet [2][19]. Summary by Sections Industry Overview - The report emphasizes that the pet food industry is experiencing a new era of consolidation, driven by strong market demand and the successful profitability of leading companies. The consolidation is seen as a crucial pathway for sustained growth [2][19]. M&A Activity - Recent mergers and acquisitions, such as Tianyuan Pet's acquisition of Taotong Technology and Yiyi's acquisition of Gaoyejia, indicate a trend towards accelerated consolidation in the pet food industry. This trend is expected to continue as companies seek to enhance their market positions and capabilities [2][10]. Competitive Landscape - The competitive landscape is characterized by increasing concentration among leading companies, with the CR10 (the market share of the top 10 companies) in China's pet food industry rising from 28.3% in 2019 to 32.7% in 2024. Leading companies like Guibao Pet and Zhongchong Co. are rapidly gaining market share, while mid-tier brands face intense competition and many are struggling financially [9][36]. Strategic Insights - The report highlights that multi-brand acquisitions have been key to the success of industry giants like Mars and Nestlé, allowing them to quickly adapt to consumer demands and market changes. This strategy has enabled them to build comprehensive brand matrices that cater to various market segments [8][20]. Future Outlook - The report suggests that as the industry consolidates, competition will shift from price and channel competition to brand, supply chain, and technology competition. This evolution will favor companies with well-established brand matrices and the ability to innovate [10][46].