百亚股份（003006）：2025Q3业绩点评报告：线上承压、线下外围优异，中期壁垒仍深厚

Investment Rating - The investment rating for the company is "Buy" (maintained) [5][10]. Core Views - The company reported a revenue of 2.6 billion yuan for Q1-Q3 2025, representing a year-on-year increase of 13%, with a net profit of 240 million yuan, up 2.5% year-on-year. In Q3 2025 alone, revenue was 860 million yuan, an 8% increase year-on-year, while net profit decreased by 4% to 57 million yuan [1][5]. - The offline channels showed strong growth, particularly in peripheral provinces, while online channels faced pressure due to changes in platform traffic policies and increased costs associated with promotional events [2][4]. - The gross margin remained stable at 55.55% in Q3 2025, with a slight year-on-year decrease of 0.25 percentage points. The sales expense ratio increased due to lower ROI from online channels [3][4]. Summary by Sections Financial Performance - For Q3 2025, the company achieved a gross margin of 55.55%, with a net profit margin of 6.58%, down 0.84 percentage points year-on-year. The sales/management and R&D/financial expense ratios were 42.43%, 4.64%, and 0.01%, respectively [3][4]. - Revenue projections for 2025-2027 are 3.736 billion, 4.484 billion, and 5.309 billion yuan, with year-on-year growth rates of 14.80%, 20.02%, and 18.40% respectively. Net profit is expected to reach 328 million, 435 million, and 567 million yuan in the same period [5][12]. Market Position and Strategy - The company is focusing on expanding its offline presence and enhancing its product offerings, particularly in the health product segment, which saw a revenue increase of 35.5% year-on-year in Q3 2025. The high-priced health series now accounts for over 50% of total revenue [4][9]. - The company is also investing in new platforms like Douyin and Xiaohongshu to optimize its online channel structure and improve growth and profitability [9][10]. Future Outlook - The company is expected to benefit from a low base effect from the previous year, with a strong performance in the upcoming promotional events. The brand ranks second in the sanitary napkin category on Tmall and first on Douyin [4][5]. - The strategic focus on profitability and channel expansion, particularly in peripheral provinces, is anticipated to enhance overall growth and profitability in the medium to long term [4][5].