supor(SZ:002032) HTSC·2025-10-24 11:33Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of 60.27 RMB [6][4]. Core Views - The company reported a slight decline in revenue for Q3 2025, with revenue at 5.42 billion RMB, down 2.3% year-on-year and 4.8% quarter-on-quarter. The net profit attributable to the parent company was 426 million RMB, down 13.4% year-on-year and 3.8% quarter-on-quarter. The decline in revenue is attributed to pressure on domestic sales due to tightening national subsidy policies and expected slowdown in foreign sales due to uncertainties in tariff policies. The decrease in net profit is mainly due to increased marketing expenses, with the sales expense ratio rising by 1.5 percentage points [1][2][3]. Summary by Sections Revenue and Profitability - For the first three quarters of 2025, the company achieved revenue of 16.897 billion RMB, an increase of 2.3% year-on-year, while the net profit attributable to the parent company was 1.366 billion RMB, down 4.7% year-on-year. The company expects revenue pressure to ease as production capacity in Vietnam ramps up and promotional seasons approach [1][4]. Sales Performance - The kitchen small appliance industry saw total retail sales of 13 billion RMB in Q3 2025, up 6.9% year-on-year, but the total sales volume decreased by 7.5% year-on-year. The company, being a leader in the kitchen small appliance sector, is expected to face pressure on domestic sales due to the tightening of national subsidy policies. Additionally, foreign sales are anticipated to slow down due to cautious ordering patterns from clients amid tariff uncertainties [2][3]. Cost Management - The company's gross margin remained stable at 23.9% in Q3 2025, showing a slight increase of 0.6 percentage points quarter-on-quarter. The increase in sales expense ratio to 10.4% is attributed to enhanced marketing efforts aimed at product structure optimization and member engagement. The net profit margin for Q3 2025 was 7.9%, down 1.0 percentage points year-on-year, primarily due to the rise in sales expense ratio [3][4]. Earnings Forecast and Valuation - The earnings forecast has been slightly adjusted downward due to pressures on domestic and foreign sales. The expected net profit attributable to the parent company for 2025-2027 is projected to be 2.193 billion RMB, 2.298 billion RMB, and 2.388 billion RMB respectively. The corresponding EPS is expected to be 2.74 RMB, 2.87 RMB, and 2.98 RMB. The target price is set at 60.27 RMB, based on a 21x PE for 2026 [4][10].