Investment Rating - The investment rating for the company is "Outperform the Market" [5][19]. Core Insights - The company has achieved a revenue of 4.737 billion yuan in the first three quarters of 2025, representing a year-on-year increase of 29.03%. The third quarter alone contributed 1.517 billion yuan, showing a quarter-on-quarter decrease of 12.88% but a year-on-year increase of 21.85% [1][8]. - The net profit attributable to the parent company for the first three quarters of 2025 reached 513 million yuan, up 9.05% year-on-year, with the third quarter net profit at 135 million yuan, down 22.35% quarter-on-quarter and down 16.65% year-on-year [1][8]. - The company is focusing on expanding its self-owned brand and direct sales channels, which has led to a significant increase in sales expenses, impacting short-term profitability [1][2]. Financial Performance Summary - The overall sales gross margin for the first three quarters of 2025 was 42.83%, an increase of 0.85 percentage points year-on-year, while the gross margin for Q3 was 42.92%, up 1.08 percentage points year-on-year [2][13]. - The net profit margin for the first three quarters of 2025 was 10.84%, a decrease of 2.01 percentage points year-on-year, with Q3 net profit margin at 8.91%, down 4.16 percentage points year-on-year, primarily due to increased sales expenses [2][13]. - Sales expenses for the first three quarters of 2025 totaled 1.034 billion yuan, a year-on-year increase of 48.86%, leading to a sales expense ratio of 21.82% [2][13]. Business Strategy - The company is transitioning from a distribution model to a direct sales model, enhancing its profitability. The direct sales revenue from platforms like Tmall, JD.com, and Douyin reached 1.21 billion yuan in the first half of 2025, a year-on-year increase of 39.72%, accounting for 37.73% of total revenue [3][19]. - The company aims to continue strengthening its self-owned brand business and direct sales model, which is expected to drive further growth in both volume and profit margins [3][19]. Earnings Forecast - The company forecasts net profits attributable to the parent company for 2025, 2026, and 2027 to be 740 million yuan, 940 million yuan, and 1.187 billion yuan, respectively, with corresponding EPS of 1.9 yuan, 2.4 yuan, and 3.0 yuan [19][20].
乖宝宠物（301498）：2025 三季报点评：品牌直销拓展稳步推进，毛利率维持同比改善趋势