JINHUI(SH:603919) Guoxin Securities·2025-10-26 09:49Investment Rating - The investment rating for the company is "Outperform the Market" [6][4]. Core Views - The company has shown a resilient operating rhythm with an upward shift in product structure, despite a slight decline in revenue and net profit in the first three quarters of 2025. Revenue reached 2.31 billion yuan, down 1.0% year-on-year, while net profit attributable to shareholders was 324 million yuan, down 2.8% year-on-year [1][4]. - The company has successfully increased the proportion of products priced above 300 yuan, with a year-on-year revenue growth of 13.8% for these products. The strategy of deepening its presence in the northwest region has yielded positive results [2][4]. - The gross profit margin improved by 1.7 percentage points, while the net profit margin decreased by 2 percentage points due to increased non-operating expenses and income tax [3][4]. Summary by Sections Financial Performance - In Q3 2025, the company achieved a revenue of 550 million yuan, down 4.9% year-on-year, and a net profit of 25 million yuan, down 33.0% year-on-year. The gross profit margin was 61.4%, an increase of 0.31 percentage points year-on-year [1][3]. - The company’s cash flow from sales was 662 million yuan, up 8.6% year-on-year, indicating stable dealer payments and a healthy channel value chain [3]. Product and Market Strategy - The company has adjusted its delivery rhythm based on inventory levels across different price segments, with low-priced products showing improvement compared to Q2 2025. The focus on small-scale banquets and dining scenarios has been intensified [2][4]. - The company plans to continue focusing on the northwest market, with significant growth observed in Shaanxi and Xinjiang, while the eastern and northern markets have seen larger adjustments [2][4]. Future Outlook - The company anticipates a gradual recovery in consumer demand, particularly in government and business scenarios, with expectations for stable growth in performance supported by infrastructure projects in the province [4][10]. - Revenue forecasts for 2025-2027 have been slightly adjusted, with expected revenues of 2.99 billion yuan, 3.13 billion yuan, and 3.38 billion yuan, reflecting a year-on-year growth of -1.0%, +4.5%, and +8.1% respectively [4][10].