JINHUI(SH:603919) Huaxin Securities·2025-10-26 14:35Investment Rating - The report maintains a "Buy" investment rating for the company [1] Core Insights - The company is experiencing a continuous optimization of its product structure, preparing for recovery [1] - In Q3 2025, the company reported total operating revenue of 2.306 billion yuan, a decrease of 1% year-on-year, and a net profit attributable to shareholders of 324 million yuan, down 3% year-on-year [4][5] - The company is focusing on enhancing its high-end product recognition and strengthening user engagement [6] Summary by Sections Market Performance - The company's stock price is currently at 19.8 yuan, with a total market capitalization of 10 billion yuan [1] Financial Performance - In Q3 2025, the company's gross margin increased by 0.3 percentage points to 61.44%, while the net profit margin decreased by 2 percentage points to 4.07% due to income tax impacts [5] - Contract liabilities reached 632 million yuan, an increase of 33% year-on-year, indicating strong future growth potential [5] Product and Sales Analysis - Revenue from high-end products (over 300 yuan) was 157 million yuan, a decrease of 2%, while revenue from products priced between 100-300 yuan was 258 million yuan, down 17% [6] - The company is focusing on the Northwest market, with provincial revenue of 355 million yuan, down 5%, and out-of-province revenue of 151 million yuan, down 12% [6] Earnings Forecast - The company’s earnings per share (EPS) for 2025-2027 are adjusted to 0.74, 0.81, and 0.92 yuan respectively, with corresponding price-to-earnings (PE) ratios of 27, 24, and 22 times [7][10]