JONJEE(SH:600872) EBSCN·2025-10-27 04:51Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company is undergoing significant reforms, which are currently impacting its performance negatively. The adjustments in inventory and pricing strategies are aimed at establishing a healthier channel ecosystem in the long term [8][9] - The company has reported a decline in revenue and net profit for the first three quarters of 2025, with revenue at 3.156 billion yuan, down 20.01% year-on-year, and net profit at 380 million yuan, down 34.07% year-on-year [4][5] Revenue Performance - For Q3 2025, the company achieved revenue of 1.025 billion yuan, a decrease of 22.84% year-on-year, and a net profit of 123 million yuan, down 45.66% year-on-year [4][5] - The core subsidiary, Meiwai Xian, reported revenue of 3.107 billion yuan for the first three quarters, down 18.40% year-on-year, with Q3 revenue at 1.009 billion yuan, down 19.37% year-on-year [4][5] Product and Sales Channel Analysis - Revenue from soy sauce, chicken essence, cooking oil, and other products declined by 17.50%, 22.76%, 42.67%, and 4.90% respectively in the first three quarters of 2025, primarily due to inventory adjustments [5] - The company has seen a significant increase in direct sales revenue, up 43.99% year-on-year for the first three quarters, while distribution revenue fell by 21.06% [5] Cost and Profitability - The gross margin for the first three quarters of 2025 was 39.2%, an increase of 1.84 percentage points year-on-year, attributed to favorable raw material costs [7] - The net profit margin for the first three quarters was 12.0%, down 2.57 percentage points year-on-year [7] Future Outlook - The company is focusing on long-term growth by enhancing its restaurant channel and improving internal operational efficiency under new leadership [8][9] - Revenue forecasts for 2025-2027 have been revised downwards, with expected revenues of 4.431 billion, 4.777 billion, and 5.123 billion yuan respectively [9]