Fuanna(SZ:002327) GOLDEN SUN SECURITIES·2025-10-27 10:04Investment Rating - The report maintains a "Buy" rating for the company [3][5]. Core Views - The company experienced a revenue decline of 7.6% in Q3 2025, with a net profit decrease of 28.7%, although the rate of decline has narrowed compared to the first half of the year [1]. - For the first three quarters of 2025, the overall revenue decreased by 13.8% to 1.63 billion yuan, and the net profit dropped by 45.5% to 160 million yuan [1][2]. - The company is focusing on inventory reduction and has shown improved cash flow performance, with a net operating cash flow of 400 million yuan for the first three quarters of 2025 [2]. Summary by Sections Financial Performance - Q3 2025 revenue was 540 million yuan, with a gross margin of 53.4%, down 2.1 percentage points year-on-year [1]. - The sales expense ratio increased by 1 percentage point to 33%, while the management expense ratio decreased by 1.3 percentage points to 3.5% [1]. - For the first three quarters, the gross margin was 53.5%, with a sales expense ratio of 35.1% [1][2]. Business Segments - The direct retail and e-commerce segments are expected to continue facing challenges, while e-commerce may show growth due to new product launches and increased marketing efforts [1]. - The franchise business has been in a destocking phase, with a 43% revenue decline in H1 2025 and a net closure of 59 stores [2]. Future Outlook - The company is expected to see a 32% decline in performance for the full year 2025, with projected revenue of 2.687 billion yuan and a net profit of 371 million yuan [2][3]. - The company aims to improve its franchise business performance in 2026 as inventory health improves [2].