罗莱生活(002293):业绩超预期,线上控折扣叠加自产比例提升带来毛利率显著改善

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company reported Q3 2025 revenue of 1.204 billion, net profit attributable to shareholders of 155 million, and net profit excluding non-recurring items of 143 million, representing year-on-year growth of 9.9%, 50.14%, and 41.97% respectively [2] - For the first three quarters of 2025, the company achieved revenue of 3.385 billion, net profit attributable to shareholders of 340 million, net profit excluding non-recurring items of 297 million, and operating cash flow of 543 million, with year-on-year growth of 5.75%, 30.03%, 23.21%, and 31.36% respectively [2] - The significant improvement in gross margin is attributed to e-commerce discount control and cost reduction from the production of self-owned factories [2][3] - The company’s gross margin for Q3 2025 was 48.1%, an increase of 3.8 percentage points year-on-year, while the net margin was 12.8%, up 3.4 percentage points year-on-year [3] Financial Performance Summary - The company’s revenue for 2023 is projected at 5.315 billion, with a year-on-year growth of 0.0%, and for 2024, it is expected to be 4.559 billion, reflecting a decline of 14.2% [5] - The net profit attributable to shareholders for 2025 is estimated at 522 million, showing a year-on-year increase of 20.7% [6] - The gross margin is expected to improve from 48.0% in 2024 to 49.0% in 2025, and the earnings per share (EPS) is projected to rise from 0.52 in 2024 to 0.63 in 2025 [6] Investment Recommendations - The company is expected to benefit from home textile subsidies and consumer vouchers, maintaining rapid online growth [3] - The revenue forecasts for 2025-2027 have been raised to 48.16 billion, 50.34 billion, and 52.73 billion respectively, with net profit forecasts adjusted to 5.22 billion, 5.79 billion, and 6.30 billion [3] - The price-to-earnings ratio (PE) for 2025, 2026, and 2027 is projected to be 14, 13, and 12 times respectively, maintaining a "Buy" rating [3]