Jiajiayue(SH:603708) Guoxin Securities·2025-10-27 14:34Investment Rating - The investment rating for the company is "Outperform the Market" [5][9][3] Core Views - The company has shown a continuous improvement in profitability levels in the third quarter, with a slight decline in revenue but a significant increase in net profit [1] - The company is benefiting from ongoing supply chain optimization and product development, leading to improved gross margins and reduced total expenses [1] - The company is actively expanding its store network, with new openings and a focus on upgrading store formats to enhance operational quality [9][3] Revenue and Profitability - In the third quarter, the company achieved revenue of 4.581 billion yuan, a year-on-year decrease of 3.87%, while net profit attributable to shareholders increased by 24.34% to 0.23 billion yuan [1] - Year-to-date, the company reported a revenue decline of 3.81% and a net profit increase of 9.43%, indicating stable performance [1] - The gross margin for the third quarter was 23.79%, an increase of 1.14 percentage points year-on-year, attributed to enhanced supply chain capabilities and optimized product mix [2] Store Expansion and Performance - Direct sales revenue from regions outside Shandong province grew by 1.67% to 2.271 billion yuan, while revenue within Shandong province declined by 4.77% to 9.997 billion yuan [2] - The company opened 7 new direct stores and 13 franchise stores in the third quarter, while closing 14 stores due to layout optimization and lease terminations, resulting in a total of 1,090 stores at the end of the reporting period [2] Financial Forecasts - The company forecasts net profits of 2.23 billion yuan, 2.33 billion yuan, and 2.42 billion yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings ratios of 30, 28.7, and 27.7 [3][4] - Revenue projections for the next five years show a gradual recovery, with expected growth rates of 2.77% in 2024 and 4.40% in 2025 [4]