三只松鼠（300783）：流量费率提升，压制利润表现

Investment Rating - The investment rating for the company is "Buy" [3][5]. Core Views - The company reported a revenue of 22.8 billion yuan in Q3 2025, reflecting an 8.9% year-on-year increase, while the net profit attributable to shareholders decreased by 56.8% to 0.2 billion yuan due to rising online traffic costs [1][2]. - The gross margin improved by 1.3 percentage points to 25.7% in Q3 2025, primarily driven by an increase in self-produced products and adjustments in channel structure [2]. - The company is actively exploring new business models, including offline distribution and lifestyle stores, to mitigate the pressure from rising online traffic costs [2][3]. Financial Summary - For the fiscal year 2025, the company is projected to achieve revenues of 116.2 billion yuan, 136.5 billion yuan, and 156.5 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 9.4%, 17.5%, and 14.6% [3][4]. - The net profit attributable to shareholders is expected to be 2.2 billion yuan, 3.3 billion yuan, and 4.1 billion yuan for 2025, 2026, and 2027 respectively, with a significant decrease of 47.1% in 2025 followed by growth of 53.4% and 23.9% in the subsequent years [3][4]. - The company’s earnings per share (EPS) for 2025 is estimated at 0.54 yuan, with a projected price-to-earnings (P/E) ratio of 43.5 [4][5].