MANGO(SZ:300413) Huaan Securities·2025-10-28 10:28Investment Rating - The investment rating for the company is "Accumulate" (maintained) [1] Core Views - The company reported a revenue of 9.063 billion yuan for the first three quarters of 2025, a year-on-year decrease of 11.82%, with a net profit attributable to shareholders of 1.016 billion yuan, down 29.67% year-on-year [4] - The decline in revenue is primarily attributed to a decrease in traditional e-commerce business income, leading to a greater focus on the development of Mango IP derivative products [4] - The company maintains a leading position in the variety show market, with a significant increase in effective views for its shows, and a robust content pipeline expected to drive growth in advertising and membership revenue [5][6] Financial Performance - In Q3 2025, the company achieved a revenue of 3.099 billion yuan, a year-on-year decrease of 6.58%, and a net profit of 252 million yuan, down 33.47% year-on-year [4] - The company’s operating cash flow for the first three quarters was 674 million yuan, a year-on-year increase of 307.14%, with cash reserves exceeding 13 billion yuan by the end of September [6] - Revenue projections for 2025-2027 are 13.74 billion, 14.97 billion, and 16.17 billion yuan respectively, with net profits expected to be 1.51 billion, 1.93 billion, and 2.12 billion yuan [7] Market Position and Strategy - The company continues to lead in the variety show market, with Mango TV ranking first in the number of exclusive shows in the top 20 for Q3 2025 [5] - The company has launched 1,179 short dramas in the first half of the year, marking a sevenfold increase year-on-year, indicating the success of its "Big Mango Plan" [5] - The integration of culture and technology is a key strategy, with ongoing investments in high-quality content and research and development [6]