BAIRUN CORPORATION(SZ:002568) Huachuang Securities·2025-10-28 11:06Investment Rating - The report maintains a "Recommended" rating for the company [1] Core Views - The company reported a total revenue of 2.27 billion yuan for the first three quarters of 2025, a year-on-year decrease of 4.9%, while the net profit attributable to shareholders was 550 million yuan, down 4.4% year-on-year. In Q3 alone, the company achieved a revenue of 780 million yuan, an increase of 3.0% quarter-on-quarter, with a net profit of 160 million yuan, down 6.8% year-on-year [1][8] - New product contributions are driving growth, with the company focusing on the development of new product lines such as the "Light Enjoy" series and jelly wine, which are in the early stages of market penetration. The whiskey business is also progressing, albeit at a slower pace than expected [8][9] - The company is actively managing inventory levels and channel pressures, with cash flow showing an 8.0% increase compared to revenue, indicating a healthy operational resilience [8] Financial Summary - For 2024A, the total revenue is projected at 3.048 billion yuan, with a year-on-year growth rate of -6.6%. The net profit is expected to be 719 million yuan, down 11.2% year-on-year. The EPS for 2024A is estimated at 0.69 yuan [4][15] - The company anticipates a revenue increase of 2.4% in 2025E, reaching 3.12 billion yuan, with a net profit of 742 million yuan, reflecting a growth of 3.1% year-on-year. The EPS is projected to rise to 0.71 yuan [4][15] - The company’s gross margin for Q3 2025 was 70.2%, remaining stable year-on-year, while the net profit margin decreased to 20.5%, down 2.1 percentage points year-on-year [8][9]