JINHUI(SH:603919) KAIYUAN SECURITIES·2025-10-28 13:41Investment Rating - The investment rating for the company is "Outperform" (Maintain) [2] Core Insights - The company has shown stable revenue, but tax and other one-time factors have led to fluctuations in quarterly performance. For the first three quarters of 2025, the company achieved revenue of 2.306 billion yuan, a year-on-year decrease of 1.0%, and a net profit attributable to the parent company of 324 million yuan, down 2.8% year-on-year. In Q3, revenue was 546 million yuan, down 4.9% year-on-year, and net profit was 26 million yuan, down 33.0% year-on-year [5][6][8] - The company is committed to marketing transformation and continues to upgrade its product structure, with a focus on orderly adjustments in both domestic and foreign markets [5][6] Revenue and Profitability - For the first three quarters, the revenue breakdown by product category shows that products priced above 300 yuan generated 537 million yuan, those priced between 100-300 yuan generated 1.228 billion yuan, and products below 100 yuan generated 457 million yuan, with year-on-year changes of +13.8%, +2.4%, and -23.6% respectively [6] - The gross profit margin increased by 0.53 percentage points year-on-year to 64.66% for the first three quarters, while the net profit margin decreased by 0.25 percentage points to 14.04% [8] Financial Performance - The company has a strong cash flow performance, with contract liabilities reaching 632 million yuan by the end of Q3 2025, an increase of 34 million yuan quarter-on-quarter. The sales cash collection for Q3 was 660 million yuan, up 9% year-on-year, indicating stable operational rhythm and better growth quality than the industry average [7] - The earnings per share (EPS) for 2025 is projected to be 0.75 yuan, with corresponding price-to-earnings (P/E) ratios of 26.5, 24.3, and 22.3 for 2025, 2026, and 2027 respectively [5][10]