周大生（002867）：2025Q3推进渠道以及产品优化，盈利能力稳步提升

Investment Rating - The investment rating for the company is "Accumulate (Maintain)" [5] Core Views - The company reported a 17% decline in revenue for Q3 2025, while net profit attributable to shareholders increased by 14%, aligning with expectations. The revenue for Q3 was 2.18 billion yuan, with a gross margin improvement of 1 percentage point to 28.5% [1] - For the first three quarters of 2025, the overall revenue decreased by 37.3% to 6.77 billion yuan, but the gross margin increased by 9.2 percentage points to 29.7% [1] - The franchise business continues to close inefficient stores, with a 56% decline in revenue for the first three quarters of 2025, totaling 3.345 billion yuan [1] - The self-operated offline business showed resilience, with a 1% decline in revenue to 1.342 billion yuan for the first three quarters, but a 21% increase in gross profit to 471 million yuan [2] - E-commerce revenue grew significantly, with a 19.458% increase in the first three quarters, although gross profit decreased by 6% [3] - The company aims to optimize store and product structures, expecting a 6% growth in net profit attributable to shareholders in 2025 [4] Summary by Sections Revenue and Profitability - Q3 2025 revenue decreased by 16.7% to 2.18 billion yuan, while net profit increased by 13.6% to 290 million yuan, resulting in a net profit margin of 13.2% [1] - For the first three quarters, revenue fell by 37.3% to 6.77 billion yuan, with net profit increasing by 3.1% to 880 million yuan [1] Franchise Business - Franchise revenue for the first three quarters dropped by 56% to 3.345 billion yuan, with a gross profit decline of 22% [1] - The company closed 380 inefficient franchise stores, ending Q3 2025 with 4,275 franchise stores [1] Self-operated Business - Self-operated offline revenue decreased by 1% to 1.342 billion yuan, but gross profit rose by 21% to 471 million yuan [2] - The number of self-operated stores increased by 47 in the first three quarters, totaling 400 stores by the end of Q3 2025 [2] E-commerce - E-commerce revenue increased by 19.458% in the first three quarters, with a significant 68% growth in Q3 alone, reaching 780 million yuan [3] - The gross profit for e-commerce decreased by 19% in Q3 [3] Future Outlook - The company anticipates a 6% growth in net profit attributable to shareholders in 2025, focusing on optimizing store and product structures [4]