Kouzijiao(SH:603589) Huachuang Securities·2025-10-29 06:46Investment Rating - The report maintains a "Recommendation" rating for the company, indicating an expectation to outperform the benchmark index by 10%-20% over the next six months [20]. Core Views - The company reported a significant decline in revenue and net profit for the first three quarters of 2025, with revenue at 3.17 billion yuan, down 27.2% year-on-year, and net profit at 740 million yuan, down 43.4% year-on-year. In Q3 alone, revenue was 640 million yuan, down 46.2%, and net profit was 30 million yuan, down 92.5% [1]. - The company is focusing on inventory reduction and channel restructuring to alleviate pressure, with a notable increase in direct sales revenue while wholesale revenue declined significantly [6]. - The company aims to enhance its market presence by upgrading its product lines and expanding into lower-tier markets, while also addressing competitive pressures in the industry [6]. Financial Summary - For 2024A, total revenue is projected at 6.015 billion yuan, with a year-on-year growth rate of 0.9%. For 2025E, revenue is expected to drop to 4.095 billion yuan, reflecting a decline of 31.9% [2]. - The net profit for 2024A is estimated at 1.655 billion yuan, with a decrease of 3.8% year-on-year. The forecast for 2025E shows a further decline to 817 million yuan, down 50.7% [2]. - The earnings per share (EPS) for 2025E is projected at 1.37 yuan, with a price-to-earnings (P/E) ratio of 24 [2]. Market Performance - The company’s stock price as of October 28, 2025, was 32.67 yuan, with a target price set at 40 yuan, suggesting potential upside [2]. - The company has experienced a significant drop in sales and profitability, with Q3 sales receipts at 730 million yuan, down 48.9% year-on-year [6]. Strategic Focus - The company is actively restructuring its distribution channels and increasing marketing expenditures to support its long-term operational goals, despite facing short-term challenges [6]. - The focus on "market upgrade, structural upgrade, and brand upgrade" is intended to strengthen the company's market position and ensure sustainable growth [6].