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上海家化(600315):2025 年三季报点评:25Q3美妆品类高增,渠道结构持续优化

Investment Rating - The report maintains a "Buy" rating for Shanghai Jahwa, indicating an expected stock price increase exceeding 15% compared to the benchmark index [3][10]. Core Insights - Shanghai Jahwa reported a revenue of 4.961 billion yuan for the first three quarters of 2025, representing a year-on-year growth of 10.83%. The net profit attributable to the parent company reached 405 million yuan, up 149.12% year-on-year, with a non-recurring net profit of 231 million yuan, increasing by 92.35% [1][2]. - The gross margin for the first three quarters was 62.81%, an increase of 3.39 percentage points year-on-year, while the net profit margin was 8.17%, up 4.54 percentage points year-on-year [1]. - In Q3 2025, the company achieved a revenue of 1.483 billion yuan, a significant year-on-year increase of 28.29%, and a net profit of 140 million yuan, soaring by 285.35% year-on-year [1][2]. Revenue Breakdown - For the first three quarters of 2025, the personal care segment generated 2.196 billion yuan, a slight increase of 3.55% year-on-year. The cosmetics segment saw revenue of 1.101 billion yuan, a growth of 66.6%. However, overseas business revenue declined by 1.97% to 1.067 billion yuan, and innovative business revenue fell by 0.58% to 595 million yuan [2]. - In Q3 2025, the personal care and cosmetics segments reported revenues of 606 million yuan and 354 million yuan, respectively, with year-on-year growth of 14% and 272% [2]. Strategic Initiatives - The company is focusing on product innovation, marketing upgrades, and channel optimization. Key products include the portable mosquito repellent egg, Yuze dry-sensitive cream, and Baicaoji white mud mask, all of which have achieved significant sales milestones [2]. - The online channel revenue for domestic business grew by 170% year-on-year in Q3, marking the first time that online revenue contribution exceeded 50% of total domestic revenue [2]. Financial Forecast - The report adjusts the profit forecast for Shanghai Jahwa, projecting net profits of 400 million yuan, 488 million yuan, and 582 million yuan for 2025, 2026, and 2027, respectively. The expected earnings per share (EPS) are 0.60 yuan, 0.73 yuan, and 0.87 yuan, corresponding to price-to-earnings (P/E) ratios of 42x, 34x, and 29x [3][5].