MANGO(SZ:300413) Changjiang Securities·2025-10-29 09:12Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Insights - The company reported a revenue of 9.063 billion yuan for the first three quarters of 2025, a year-on-year decline of 11.82%. The net profit attributable to shareholders was 1.016 billion yuan, down 29.67% year-on-year, and the net profit after deducting non-recurring items was 791 million yuan, a decrease of 35.50% [4][11]. - In Q3 2025, the company achieved a revenue of 3.099 billion yuan, a year-on-year decline of 6.58%, with a net profit of 252 million yuan, showing a narrowing decline compared to the previous quarter (year-on-year decline of 33.47%) [4][11]. - The advertising business has shown signs of recovery, with a clear turning point in performance, and user activity on the core platform, Mango TV, has increased by approximately 11.08% year-on-year [11]. Summary by Sections Financial Performance - For the first three quarters of 2025, the company reported a total revenue of 9.063 billion yuan, a decrease of 11.82% year-on-year. The net profit attributable to shareholders was 1.016 billion yuan, down 29.67% year-on-year, and the net profit after deducting non-recurring items was 791 million yuan, a decline of 35.50% [4][11]. - In Q3 2025, the company achieved a revenue of 3.099 billion yuan, a year-on-year decline of 6.58%, with a net profit of 252 million yuan, showing a narrowing decline compared to the previous quarter [4][11]. Business Strategy and Outlook - The company is focusing on long-term strategic investments, which have led to short-term profit pressure but are aimed at building a sustainable competitive advantage. The advertising business has shown a clear recovery trend, with Q3 seeing a year-on-year increase in advertising revenue [11]. - The company has a strong content pipeline for Q4, including the highly anticipated talent show "Voice of Fame 2025," which is expected to significantly boost advertising revenue [11]. - The company is also expanding its content offerings in drama series, with investments in diverse genres expected to drive long-term growth [11]. Market Position and Competitive Landscape - The company maintains a solid user base, with Mango TV's monthly active users showing a year-on-year increase of approximately 11.08% [11]. - Recent favorable industry policies are expected to create new growth opportunities for the company, particularly as it continues to explore international expansion and IP commercialization [11].