AUPU(SH:603551) Huachuang Securities·2025-10-29 11:10Investment Rating - The report maintains a "Recommendation" rating for the company, with a target price of 15.2 yuan [2][9]. Core Views - The company's performance is under pressure due to the impact of the real estate market, but there are expectations for operational improvement in the future [2][9]. - In Q3 2025, the company achieved a revenue of 430 million yuan, a year-on-year increase of 0.4%, while the net profit attributable to the parent company was 50 million yuan, a year-on-year decrease of 18.6% [2][9]. - The gross margin for Q3 2025 was 43.1%, down 0.6 percentage points year-on-year, attributed to a focus on a "functional and affordable" pricing strategy amid a challenging industry environment [9]. - The increase in marketing expenses has led to a short-term pressure on profitability, with the net profit margin decreasing to 12.0%, down 2.8 percentage points year-on-year [9]. Financial Summary - Total revenue projections for the company are as follows: 1,866 million yuan in 2024, 1,888 million yuan in 2025, 1,986 million yuan in 2026, and 2,111 million yuan in 2027, with corresponding growth rates of -6.5%, 1.2%, 5.2%, and 6.3% respectively [5][10]. - The net profit attributable to the parent company is projected to be 297 million yuan in 2024, 280 million yuan in 2025, 306 million yuan in 2026, and 341 million yuan in 2027, with growth rates of -3.9%, -6.0%, 9.5%, and 11.4% respectively [5][10]. - The company’s price-to-earnings (P/E) ratio is expected to be 15 in 2024, 16 in 2025, 14 in 2026, and 13 in 2027 [5][10].