ELLASSAY(SH:603808) HUAXI Securities·2025-10-29 14:45Investment Rating - The report maintains a "Buy" rating for the company [1][6]. Core Insights - The company achieved a turnaround in Q3 2025, with revenue of 647 million and a net profit attributable to shareholders of 28 million, marking a significant recovery from previous losses [2]. - Domestic business shows steady growth, with online sales benefiting from improved e-commerce strategies, while overseas operations are undergoing restructuring to optimize store efficiency [3][5]. - The gross margin decreased to 62.7%, down 3.4 percentage points year-on-year, but the net profit margin improved to 4.4%, up 9.7 percentage points, due to reduced sales and management expenses [4]. Financial Performance - For the first three quarters of 2025, the company reported total revenue of 2.019 billion, a year-on-year decline of 6.22%, but a significant increase in net profit attributable to shareholders by 427.34% [2]. - The company’s cash flow from operations was 414 million, reflecting a 72.75% increase year-on-year, primarily due to a reduction in inventory [2]. - The company’s inventory decreased by 20% year-on-year to 763 million, with an average inventory turnover period reduced by 67 days to 308 days [4]. Brand and Channel Performance - Revenue by brand in Q3 2025 showed mixed results, with ELLASSAY and LAUREL growing by 4.6% and 12.4% respectively, while IRO faced a decline of 16.3% [3]. - Online sales decreased by 9.7%, while offline sales fell by 4.7%, indicating a need for further improvement in online strategies [3]. - The company continues to expand its direct sales channels, with a net opening of 452 direct stores and 102 franchise stores, although there was a decline in the number of new openings compared to the previous year [3]. Future Outlook - The company is focusing on cost reduction and efficiency improvements in 2025, with initiatives aimed at enhancing operational capabilities and resource utilization [5]. - Long-term growth potential remains strong for brands like SP, LAUREL, and IRO in the domestic market, with expectations for reduced losses in overseas operations [5]. - The earnings forecast for 2025-2027 has been adjusted, with revenue estimates lowered to 2.892 billion, 3.106 billion, and 3.349 billion respectively, while net profit estimates have been increased [5].