supor(SZ:002032) Changjiang Securities·2025-10-29 23:32Investment Rating - The investment rating for the company is "Buy" and is maintained [9]. Core Views - The company reported a slight decline in revenue and a phase adjustment in profitability, with a year-on-year revenue growth of 2.33% for the first three quarters of 2025, totaling 16.897 billion yuan. However, the net profit attributable to shareholders decreased by 4.66% to 1.366 billion yuan [2][6]. - In Q3 2025, the company experienced a revenue decline of 2.30% year-on-year, amounting to 5.420 billion yuan, and a net profit drop of 13.42% to 426 million yuan [2][6]. - The company is actively innovating products and optimizing channel layouts to adapt to changing consumer demands, focusing on core categories and expanding into new segments [12]. Summary by Sections Financial Performance - For the first three quarters of 2025, the company achieved a total revenue of 16.897 billion yuan, with a net profit of 1.366 billion yuan, reflecting a decline in profitability [2][6]. - The gross margin for the first three quarters was 23.71%, a decrease of 0.12 percentage points, while the sales expense ratio increased by 0.69 percentage points to 10.15% [12]. - In Q3 2025, the gross margin was 23.92%, with a significant increase in the sales expense ratio to 10.39% [12]. Market Strategy - The company is focusing on consumer-centered product innovation and category expansion, aiming to meet user needs with intelligent solutions [12]. - It is enhancing its marketing efforts in response to intense market competition and has adjusted its channel strategies to improve sales efficiency [12]. Future Outlook - The company is expected to maintain steady growth in scale and improve profitability efficiency, with projected net profits of 2.250 billion, 2.379 billion, and 2.535 billion yuan for 2025, 2026, and 2027, respectively [12]. - The corresponding PE ratios are estimated to be 16.78, 15.87, and 14.90 times for the same years [12].