盐津铺子(002847):公司信息更新报告:渠道结构主动调整,净利率持续提升

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company reported a revenue of 4.43 billion yuan for the first three quarters of 2025, representing a year-on-year increase of 14.7%. The net profit attributable to the parent company was 600 million yuan, up 22.6% year-on-year. In Q3 2025 alone, revenue reached 1.49 billion yuan, a 6.0% increase, with a net profit of 230 million yuan, marking a 33.5% year-on-year growth. The net profit margin showed strong performance [4][6] - The company has adjusted its online e-commerce strategy, leading to a stable revenue growth rate of 6.0% in Q3. This adjustment involved reducing low-margin product sales and cutting back on high marketing expenses, which impacted online sales. However, traditional supermarkets continued to decline, while the high-demand snack wholesale channels experienced rapid growth [5] - The company’s gross margin for Q3 2025 was 31.6%, an increase of 1.0 percentage points year-on-year, benefiting from optimized channel and product structures. The selling expense ratio decreased to 8.6%, down 3.5 percentage points year-on-year, primarily due to reduced marketing spending in e-commerce channels [6] Financial Summary - For 2025, the company is projected to achieve a revenue of 6.049 billion yuan, with a year-on-year growth of 14.1%. The net profit attributable to the parent company is expected to be 798 million yuan, reflecting a growth of 24.7% [8] - The company’s financial metrics indicate a gross margin of 31.2% and a net margin of 13.2% for 2025. The return on equity (ROE) is projected to be 34.9% [8][11] - The price-to-earnings (P/E) ratio for the company is expected to decrease from 38.0 in 2023 to 24.1 in 2025, and further to 17.3 by 2027, indicating an attractive valuation trend [8][10]