MANGO(SZ:300413) Shenwan Hongyuan Securities·2025-10-30 05:11Investment Rating - The investment rating for the company is "Buy" (maintained) [8] Core Views - The company reported a revenue of 3.099 billion yuan in Q3 2025, a year-on-year decline of 6.58%, and a net profit attributable to shareholders of 252 million yuan, down 33.47%, which was below expectations [2] - The operational trend in Q3 continues, with profit margins declining due to increased sales expenses related to program promotions [8] - The company has a solid cash reserve of over 13 billion yuan as of the end of September [8] - The overall revenue remained stable quarter-on-quarter, but there was a year-on-year decline due to a contraction in the e-commerce business [8] - The advertising revenue showed positive growth in Q3 year-on-year [8] - The policy bottom is firmly established, with the implementation of measures to enrich television content [8] - The product cycle is on an upward trend, with key dramas and variety shows set to launch in Q4 [8] - The long video business model is expected to benefit from economies of scale, with significant profit margin elasticity [8] - Long-term growth potential is anticipated from improved competition in the long video sector and new business models [8] Financial Data and Profit Forecast - Total revenue forecast for 2025 is 12.803 billion yuan, with a year-on-year decline of 9.1% [4] - Net profit attributable to shareholders for 2025 is projected at 1.271 billion yuan, a decrease of 6.9% year-on-year [4] - Earnings per share for 2025 is estimated at 0.68 yuan [4] - The gross margin is expected to be 29.4% in 2025, with a gradual increase in subsequent years [4] - Return on equity (ROE) is projected to be 5.3% in 2025, improving to 8.0% by 2027 [4]