水星家纺（603365）：三季报高增，看好科技大单品策略的未来前景

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 23.70 CNY based on a 15x PE valuation for 2025 [3][5]. Core Insights - The company reported significant growth in Q3, with revenue and net profit attributable to the parent company increasing by 20% and 43% year-on-year, respectively. The growth was driven primarily by the e-commerce business, which is expected to continue to be a key growth driver [10]. - The strategy of focusing on high-tech, high-functionality flagship products has proven effective, contributing to the strong performance in Q3. The company has optimized its product mix and procurement strategies, leading to improved gross margins [10]. - The outlook for the company remains positive, with expectations of steady growth in the upcoming quarters and years, supported by a strategic focus on technology products and enhanced brand investment [10]. Financial Forecasts - Revenue projections for 2025-2027 are adjusted to 4.685 billion CNY, 5.139 billion CNY, and 5.485 billion CNY, respectively, reflecting an increase from previous estimates [3][11]. - Earnings per share (EPS) estimates for 2025-2027 are revised to 1.58 CNY, 1.79 CNY, and 1.94 CNY, respectively, up from earlier forecasts [3][11]. - The gross margin is expected to improve to 43.2% in 2025, with net profit margins projected to be 8.9% [3][10]. Key Financial Metrics - The company is projected to achieve a net profit of 416 million CNY in 2025, with a year-on-year growth of 13.5% [3][10]. - The return on equity (ROE) is expected to stabilize around 12.9% in 2025, indicating a solid profitability outlook [3][10]. - The company's market capitalization is approximately 5.305 billion CNY, with a total share count of 26.263 million shares [5].