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喜临门(603008):电商靓丽,品牌零售增长超预期

Investment Rating - The investment rating for the company is "Accumulate (Maintain)" [3] Core Views - The company has shown steady performance in its mid-year results and is embracing the technology sleep sector [5] - The company is expected to maintain growth in its OEM and engineering businesses, with retail anticipated to stabilize in Q4 [5] - The company is transitioning from traditional manufacturing to technology-enabled sleep solutions, successfully launching the aise smart mattress series [5] Financial Summary - Total shares outstanding: 368.29 million [1] - Market price: 17.80 CNY [1] - Market capitalization: 6,555.61 million CNY [1] - Revenue forecast for 2023A: 8,678 million CNY, with a growth rate of 11% [3] - Net profit forecast for 2023A: 429 million CNY, with a growth rate of 81% [3] - Expected revenue for 2025E: 9,162 million CNY, with a growth rate of 5% [3] - Expected net profit for 2025E: 467 million CNY, with a growth rate of 45% [3] - Expected EPS for 2025E: 1.27 CNY [3] Business Performance - In the first three quarters, the company achieved revenue of 6.2 billion CNY, a year-on-year increase of 3.7% [5] - The gross margin for Q3 was 35.58%, a decrease of 0.91 percentage points [5] - The company’s online sales grew by 32.3% year-on-year, while offline sales decreased by 4.3% [5] - The company’s operating cash flow improved significantly, with a net cash flow of 115 million CNY, a year-on-year increase of 183.13% [5] Future Projections - Revenue projections for 2025-2027 are 91.6 billion CNY, 98.6 billion CNY, and 106.1 billion CNY, with respective growth rates of 5%, 7.6%, and 7.6% [5] - Net profit projections for the same period are 4.7 billion CNY, 5.5 billion CNY, and 6.1 billion CNY, with growth rates of 45%, 18%, and 10% [5] - The company is expected to maintain a net asset return rate of around 11% in 2025E [3]