水星家纺（603365）：大单品投放效果显现，Q3盈利能力改善

Investment Rating - The investment rating for the company is "Buy" (maintained) [2][9] Core Views - The company's performance in Q3 has shown significant improvement in profitability, driven by the successful implementation of its major product strategy and strong growth in online channels [5][6] - The company has launched several key products, including ergonomic pillows and ice cream quilts, which have contributed to overall sales growth [6] - The gross margin has steadily increased, with Q3 gross margin at 44.74%, up 4.24 percentage points year-on-year, benefiting from product mix adjustments and lower raw material costs [6] Financial Performance Summary - For the first three quarters of 2025, the company achieved revenue of 2.976 billion and net profit of 232 million, representing year-on-year growth of 10.91% and 10.74% respectively [6] - Q3 alone saw revenue of 1.054 billion and net profit of 91 million, with net profit growth of 43.18% outpacing revenue growth of 20.19% [6] - The company expects to maintain a strong performance in Q4, with further optimization of marketing investments and benefits from upcoming promotional events [6] Earnings Forecast and Valuation - The company is projected to achieve net profits of 400 million, 442 million, and 489 million for the years 2025, 2026, and 2027 respectively [2][6] - The estimated P/E ratios for the upcoming years are 12.1, 10.9, and 9.9, indicating a favorable valuation trend [2][6] - The company maintains a strong cash position with 714 million in cash and a positive operating cash flow of 8 million for the first three quarters [6]