Investment Rating - The investment rating for the company is "Outperform the Market" [5][22][24] Core Views - The company experienced a slight decline in revenue growth in the third quarter, with revenue at 6.019 billion yuan, down 0.34% year-on-year, while net profit attributable to shareholders fell 20.73% to 765 million yuan [2][4] - Despite the profit decline, positive signals have emerged from the company's operations, attributed to the gradual maturity of new factory operations and cost reduction measures, leading to a sequential improvement in overall gross margin [2][3] - The company has successfully optimized its customer structure, with significant results in new customer acquisition, effectively offsetting fluctuations in orders from some existing customers [3][4] Summary by Sections Financial Performance - In Q3, the company’s revenue growth slowed, with a year-on-year decrease of 0.34% to 6.019 billion yuan, while net profit dropped 20.73% to 765 million yuan [2] - The gross margin improved sequentially by 1.1 percentage points to 22.2%, although it decreased by 4.8 percentage points year-on-year [2][3] - The overall expense ratio decreased by 1.2 percentage points, mainly due to a 3.0 percentage point reduction in management expenses [2] Customer and Market Dynamics - The company’s sales volume increased by 3.0% year-on-year to 168 million pairs, driven by both volume and price [3] - In Q3, sales volume decreased by 3.0% to 53 million pairs, primarily due to order impacts from some existing customers, while the average selling price (ASP) continued to rise by 2.7% year-on-year [3] - New customers such as On and New Balance have entered the top five customer list, and cooperation with strategic new customer Adidas is progressing well [3] Future Outlook - The company is expected to see a 10% revenue growth in the first half of 2025, driven by improvements in orders from existing customers and the ramp-up of new factory capacities [4][22] - The gross margin and net profit margin are anticipated to continue improving sequentially in Q4, mainly due to increased revenue during the peak season and enhanced efficiency from new factories [4][22] - The profit forecast for 2025-2027 has been slightly adjusted downwards, with expected net profits of 3.32 billion, 4.06 billion, and 4.69 billion yuan respectively [4][22][23]
华利集团（300979）：三季度收入增速放缓，毛利率环比改善拐点已现