KWEICHOW MOUTAI(SH:600519) Guoxin Securities·2025-10-30 11:58Investment Rating - The investment rating for the company is "Outperform the Market" [6][21]. Core Views - The company demonstrated operational resilience amidst demand pressure, with total revenue for Q1-Q3 2025 reaching 130.9 billion yuan, a year-on-year increase of 6.3%, and net profit of 64.6 billion yuan, also up 6.2% year-on-year [1][4]. - In Q3 2025, total revenue was 39.8 billion yuan, showing a slight year-on-year increase of 0.3%, while net profit was 19.2 billion yuan, up 0.5% year-on-year [1][4]. - The company is expected to accelerate the delivery of 500ml Flying Moutai and increase the supply of kilogram Flying Moutai to support growth, as the demand for non-standard products remains under pressure [2][3]. Summary by Sections Revenue and Profitability - Q3 2025 saw Moutai liquor revenue of 34.9 billion yuan, a year-on-year increase of 7.26%, while series liquor revenue dropped by 34% to 4.1 billion yuan [2]. - The overall gross margin showed minimal improvement, with a year-on-year increase of 0.23 percentage points, attributed to a higher proportion of Flying Moutai products [2][3]. Channel Performance - Wholesale channel revenue in Q3 2025 was 23.5 billion yuan, up 14.39% year-on-year, indicating strong resilience in the distribution channels [2][3]. - Direct sales channel revenue decreased by 14.87% year-on-year to 15.5 billion yuan, with "i Moutai" contributing 1.9 billion yuan, down 57.24% [2]. Financial Forecasts - The company slightly adjusted its revenue and profit forecasts, expecting total revenue of 183.5 billion yuan in 2025, a year-on-year increase of 5.4%, and net profit of 90.6 billion yuan, up 5.1% [4][5]. - The projected earnings per share (EPS) for 2025 is 72.12 yuan, with a price-to-earnings (P/E) ratio of 19.9 for 2025 and 18.9 for 2026 [5][19].