KJS(SH:601579) HTSC·2025-10-30 12:13Investment Rating - The report maintains a "Buy" rating for the company with a target price of 24.75 RMB [6][4]. Core Insights - The company reported a total revenue of 1.212 billion RMB and a net profit attributable to the parent company of 116 million RMB for the first three quarters of 2025, representing year-on-year growth of 14.12% and 3.23% respectively [1]. - The gross profit margin has steadily increased, reaching 54.7% for the first three quarters of 2025, up 4.6 percentage points year-on-year [3]. - The company is focusing on high-end product development and has improved its marketing and management systems, which enhances operational momentum and profit release potential [1][4]. Revenue and Profitability - For Q3 2025, the company achieved a total revenue of 395 million RMB, a year-on-year increase of 21.09%, while the net profit attributable to the parent company was 22 million RMB, up 2.47% [1]. - The gross profit margin for Q3 2025 was 53.2%, an increase of 2.8 percentage points year-on-year [3]. - The company’s sales expenses increased by 7.2 percentage points to 27.6% for the first three quarters of 2025, indicating a more refined expense management approach [3]. Product Performance - The company’s core products, including Lan Ting and 1743, are expected to continue high growth, with Q3 2025 revenue for mid-to-high-end products increasing by 62.47% year-on-year [2]. - The company has a healthy inventory level and is actively cultivating consumer demand [2]. Market Expansion - The company is expanding its market presence, with revenue from Zhejiang, Jiangsu, and Shanghai regions showing positive growth [2]. - The number of distributors has increased, with 530 in Zhejiang and 1,403 in other regions as of Q3 2025, reflecting a strategic focus on market penetration [2]. Financial Forecast - The earnings per share (EPS) for 2025-2027 are projected to be 0.45, 0.55, and 0.71 RMB respectively, with a downward adjustment of 13% to 15% from previous forecasts [4]. - The company’s competitive landscape is improving, and the high-end product strategy is progressing smoothly, with operational momentum expected to continue [4].