Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a revenue of 3.761 billion yuan for the first three quarters of 2025, a year-on-year decrease of 3.01%, and a net profit attributable to shareholders of 467 million yuan, down 10.61% year-on-year [3] - In Q3 2025, the company achieved a revenue of 1.284 billion yuan, a year-on-year increase of 2.79%, but the net profit attributable to shareholders decreased by 26.8% [3] - The company's gross margin for the first three quarters of 2025 was 52.34%, an increase of 1.53 percentage points year-on-year, while the net profit margin decreased by 1.06 percentage points to 12.41% [4] - The company is focusing on promoting AI mattress products and has launched the AI smart mattress T11+, enhancing its product offerings in the health and smart sleep sector [5] Financial Performance Summary - For 2025, the company expects revenues of 5.934 billion yuan, 6.298 billion yuan, and 6.665 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 5.9%, 6.1%, and 5.8% [6] - The net profit attributable to shareholders is projected to be 790 million yuan, 867 million yuan, and 941 million yuan for the same years, with growth rates of 3%, 9.7%, and 8.5% respectively [6] - The earnings per share (EPS) are expected to be 1.82 yuan, 1.99 yuan, and 2.16 yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (P/E) ratios of 15.12, 13.78, and 12.7 [6][9]
慕思股份（001323）：25Q3利润承压，营销投入影响短期业绩