海信视像（600060）：实现优化，日历效应已现

Investment Rating - The report maintains a "Buy" rating for Hisense Visual (600060.SH) [4] Core Views - The company reported a total revenue of 42.83 billion yuan for Q1-Q3 2025, representing a year-on-year increase of 5.36%, and a net profit attributable to shareholders of 1.629 billion yuan, up 24.27% year-on-year [1] - In Q3 2025 alone, the company achieved a revenue of 15.6 billion yuan, a 2.7% increase year-on-year, and a net profit of 573 million yuan, which is a 20.15% increase year-on-year [1] - Despite pressure on domestic demand, the trend towards high-end products continues, with MiniLED product sales surpassing the total for the previous year [1] - The average size of televisions sold in China increased by 2.1 inches year-on-year, and the market share of the top four players, including Hisense, reached 80.1% [1] Financial Performance - The gross margin for Q3 2025 was 14.44%, a slight decrease of 0.03 percentage points year-on-year [2] - The net profit margin for Q3 2025 was 4.29%, an increase of 0.88 percentage points year-on-year [2] - The company expects net profits to grow to 2.506 billion yuan, 2.752 billion yuan, and 3.001 billion yuan for the years 2025, 2026, and 2027, respectively, reflecting year-on-year growth rates of 11.5%, 9.8%, and 9.0% [2] Financial Projections - Projected revenues for 2025, 2026, and 2027 are 63.739 billion yuan, 69.157 billion yuan, and 74.690 billion yuan, respectively, with growth rates of 8.9%, 8.5%, and 8.0% [8] - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 1.92 yuan, 2.11 yuan, and 2.30 yuan, respectively [8] - The price-to-earnings (P/E) ratio is expected to decrease from 12.8 in 2025 to 10.7 in 2027 [8]