KWEICHOW MOUTAI(SH:600519) Minsheng Securities·2025-10-31 05:04Investment Rating - The report maintains a "Recommended" rating for the company, with a current price of 1,426.74 CNY and projected PE ratios of 20, 19, and 18 for the years 2025 to 2027 respectively [4][5]. Core Insights - The company reported a cumulative revenue of 130.90 billion CNY and a net profit attributable to shareholders of 64.63 billion CNY for the first three quarters of 2025, reflecting a year-on-year growth of 6.32% and 6.25% respectively. In Q3 alone, revenue was 39.81 billion CNY, with a net profit of 19.22 billion CNY, showing a modest growth of 0.35% and 0.48% year-on-year [1][2]. - The growth in revenue for Moutai liquor primarily came from non-standard products and cultural innovative products, while series liquor experienced a significant decline. The direct sales channel was notably impacted by the "i Moutai" platform, which saw a revenue drop of 57.24% [2][3]. - The company has adopted a conservative approach to expense management during this contraction period, maintaining a stable profit margin. The gross margin for Q3 was 91.44%, with a slight year-on-year increase of 0.21 percentage points [3]. Summary by Sections Revenue and Profitability - For the first three quarters of 2025, the company achieved a total revenue of 130.90 billion CNY, with a net profit of 64.63 billion CNY, both showing a growth of over 6% year-on-year. In Q3, the revenue was 39.81 billion CNY, with a net profit of 19.22 billion CNY, indicating a slight increase compared to the previous year [1][2]. Product Performance - The main revenue from liquor in Q3 was 39.05 billion CNY, with Moutai liquor contributing 34.92 billion CNY (up 7.26% year-on-year) and series liquor dropping to 4.12 billion CNY (down 34.00% year-on-year). The decline in series liquor is attributed to pricing pressures and weak demand [2]. Expense Management - The company has kept its expense growth in check, with a sales expense ratio of 3.06% and a management expense ratio of 4.54% in Q3. The net profit margin for Q3 was 48.29%, reflecting a stable profitability despite the challenges faced [3]. Future Projections - The company is projected to achieve net profits of 90.59 billion CNY, 95.20 billion CNY, and 100.36 billion CNY for the years 2025 to 2027, with growth rates of 5.1% to 5.4% [4][5].