Proya(SH:603605) HTSC·2025-10-31 06:49Investment Rating - The report maintains a "Buy" rating for the company [7] Core Views - The company reported a revenue of 1.736 billion RMB in Q3 2025, a year-on-year decrease of 11.6%, and a net profit of 227 million RMB, down 23.6% year-on-year. The cumulative revenue for the first three quarters of 2025 reached 7.098 billion RMB, reflecting a slight increase of 1.9% year-on-year, while net profit increased by 2.7% to 1.026 billion RMB [1][5] - The main brand's revenue growth has slowed, but new brands such as Cai Tang, OR, and Yuan Se Bo Ta continue to show strong growth, providing new growth engines for the company [2][5] - The successful issuance of H shares is expected to accelerate the company's internationalization strategy, enhance overseas financing capabilities, and improve overall competitiveness [1] Revenue and Profit Analysis - In Q3 2025, the skincare segment generated 1.316 billion RMB, down 20.4% year-on-year, while the beauty makeup segment saw a slight increase of 0.9% to 236 million RMB. The hair care segment experienced significant growth, with revenue increasing by 137.7% to 179 million RMB [3] - The average selling price for skincare products decreased by 22.2% to 62.42 RMB per unit, primarily due to an increase in the sales proportion of sunscreen products. The average selling price for beauty makeup products decreased by 11.0% to 84.16 RMB per unit, influenced by the sales proportion of Yuan Se Bo Ta [3] Margin and Cost Structure - The gross profit margin for Q3 2025 was 74.7%, an increase of 4.0 percentage points year-on-year. The selling expense ratio was 49.9%, up 4.5 percentage points year-on-year, mainly due to increased promotional expenses for new brand ambassadors and product launches [4] - For the first three quarters of 2025, the gross profit margin was 73.7%, up 3.6 percentage points year-on-year, attributed to category structure optimization and cost reduction measures [4] Earnings Forecast and Valuation - The revenue forecast for 2025-2027 has been adjusted downwards to 10.845 billion RMB, 11.884 billion RMB, and 13.096 billion RMB, respectively, reflecting decreases of 7%, 9%, and 8% from previous estimates. The net profit forecast has also been revised down to 1.551 billion RMB, 1.709 billion RMB, and 1.894 billion RMB for the same period, representing decreases of 11%, 14%, and 15% [5] - The target price has been adjusted to 107.75 RMB, corresponding to a 25 times PE ratio for 2026, down from a previous target of 122.30 RMB [5]