HEILAN HOME(SH:600398) EBSCN·2025-10-31 08:26Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company reported a slight increase in revenue for the first three quarters of 2025, achieving 15.6 billion yuan, a year-on-year growth of 2.2%, while the net profit attributable to shareholders decreased by 2.4% to 1.86 billion yuan [5][9] - The third quarter saw a positive turnaround in net profit growth, indicating resilience in performance despite a weak consumer environment [9] - The company is expected to benefit from the upcoming winter sales season and new business expansions, contributing to future growth [9] Financial Performance Summary - Revenue for Q1 to Q3 of 2025 was 61.9 billion yuan, 53.8 billion yuan, and 40.3 billion yuan respectively, with year-on-year growth rates of +0.2%, +3.6%, and +3.7% [5] - The gross margin for the first three quarters improved by 0.6 percentage points to 45.2%, with the gross margins for different brands varying [7] - Operating cash flow for the first three quarters was 2.03 billion yuan, a significant increase of 7436.9% year-on-year [8] Business Segment Performance - The main series and group purchase business showed better sales performance in Q3 compared to the first half of the year, with direct store revenue increasing by 14% [6] - Revenue contributions from different brands for the first three quarters were 70% from the main series, 12% from group purchase customization, and 15.5% from other brands [6] - The company had a total of 7,241 stores by the end of September 2025, with a net increase of 63 stores since the beginning of the year [6] Profitability and Valuation Metrics - The report forecasts net profits for 2025, 2026, and 2027 to be 2.36 billion yuan, 2.78 billion yuan, and 3.15 billion yuan respectively, with corresponding P/E ratios of 13 and 11 for 2025 and 2026 [9][10] - The company maintains a high dividend payout ratio of around 90% from 2021 to 2024, indicating strong shareholder returns [9]