Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [5]. Core Insights - The company is a leading player in the cross-border apparel retail sector, transitioning from a broad product distribution model to a brand-focused strategy. It has successfully incubated 10 self-owned brands with over 100 million in revenue by the end of 2024 [1][4]. - The cross-border e-commerce industry is experiencing differentiation, with brand-oriented sellers expected to break through amidst a mature market. The industry has seen a compound annual growth rate (CAGR) of nearly 24% from 2018 to 2022, despite a slowdown in growth due to supply pressures and international circumstances [2]. - The company is enhancing its operational management capabilities through a brand-focused strategy and agile organizational structure, which includes a small front-end and a large middle platform to support agile teams [3]. Summary by Sections 1. Brand Transformation and Growth - The company has seen significant revenue growth, with sales increasing from 5.3 billion to 10.3 billion from 2020 to 2024, achieving a CAGR of 18%. The brand transformation has led to a notable increase in market share and brand recognition [20][21]. - The core business of apparel and accessories is growing rapidly, with projected revenue growth rates of 59% for apparel and 34% for non-apparel categories in 2024 [22]. 2. Industry Environment and Trends - The cross-border e-commerce market in China has expanded from 2.8 trillion yuan in 2018 to 6.6 trillion yuan in 2022, with a forecasted growth to 10.4 trillion yuan by 2025 [36][37]. - The B2B model dominates the cross-border e-commerce landscape, accounting for nearly 70% of the market, while B2C is gaining traction and is expected to continue growing due to changing consumer behaviors [38]. 3. Operational Efficiency and Digitalization - The company is implementing a fully digitalized supply chain and flexible production system, which enhances operational efficiency and supports the rapid production of small batches [3][29]. - The organization is structured to support agile teams focused on specific consumer needs, backed by a robust digital management and assessment mechanism [3]. 4. Financial Forecast and Valuation - The company is projected to achieve revenues of 12.7 billion, 15.5 billion, and 19.1 billion yuan in 2025, 2026, and 2027, respectively, with a consistent growth rate of 23% [4][10]. - The net profit attributable to the parent company is expected to reach 3.4 billion, 5.4 billion, and 6.8 billion yuan in the same years, reflecting growth rates of 59%, 58%, and 26% [4][10].
赛维时代（301381）：技术驱动品牌孵化，铸就服饰类跨境电商龙头