LZLJ(SZ:000568) Guoxin Securities·2025-10-31 09:29Investment Rating - The investment rating for Luzhou Laojiao (000568.SZ) is "Outperform the Market" [6][10]. Core Views - The company continues to experience a decline in revenue and net profit for Q3 2025, with total revenue of 23.13 billion yuan, down 4.8% year-on-year, and net profit of 10.76 billion yuan, down 7.2% year-on-year. Q3 2025 revenue was 6.67 billion yuan, down 9.8% year-on-year, and net profit was 3.10 billion yuan, down 13.1% year-on-year. The gross margin decreased by 0.95 percentage points, likely due to an increase in the proportion of mid-range liquor products [1][3]. - The company is expected to focus on stabilizing prices for its flagship product, Guojiao, while reducing inventory and alleviating channel pressures. The revenue contribution from the report may not be significant [3][9]. - The company plans to shift resources towards mid-range liquor products and enhance marketing efforts targeting consumers, including visits to technology and AI companies [3][9]. Summary by Sections Financial Performance - For Q3 2025, the sales expense ratio increased by 1.74 percentage points to 13.5%, reflecting increased spending on consumer-facing initiatives to boost brand image. Sales cash collection was better than revenue, with cash sales of 7.963 billion yuan, down 1.8% year-on-year [2][3]. - The company has adjusted its revenue and net profit forecasts for 2025-2027, expecting revenues of 27.22 billion yuan, 28.07 billion yuan, and 31.11 billion yuan, with year-on-year changes of -12.8%, +3.1%, and +10.8% respectively. Net profit is projected to be 11.34 billion yuan, 11.83 billion yuan, and 13.28 billion yuan, with year-on-year changes of -15.8%, +4.3%, and +12.2% respectively [3][9]. Market Position - The company maintains a strong market position with a stable pricing strategy for its high-end products. The expected P/E ratios for 2025 and 2026 are 16.9 and 16.2 respectively, indicating a favorable valuation compared to peers [3][10]. - The company is expected to continue gaining market share in the low-alcohol segment due to its first-mover advantage and digital marketing initiatives [3][9].