Songcheng Performance(SZ:300144) Wanlian Securities·2025-10-31 09:37Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 15% in the next six months [4][15]. Core Insights - The company, Songcheng Performance (300144), reported a revenue of 1.833 billion yuan for the first three quarters of 2025, a year-on-year decrease of 8.98%, and a net profit attributable to shareholders of 754 million yuan, down 25.22% year-on-year [2]. - The decline in revenue is attributed to the pressure on tourism market consumption and a slowdown in revenue recognition from light-asset projects [2][3]. - The company is increasing its marketing investments through various promotional strategies, which has led to a rise in advertising and service costs, impacting short-term profitability [3]. - The company is exploring new models of celebrity interaction to enhance the attractiveness of its scenic spots, aiming to deepen visitor immersion and expand audience reach [3]. Financial Performance Summary - For Q3 2025, the company achieved a revenue of 753 million yuan, a year-on-year decline of 9.94%, with a net profit of 354 million yuan, down 22.60% year-on-year [2]. - The gross profit margin for the first three quarters of 2025 was 68.36%, a decrease of 3.52 percentage points year-on-year, while the net profit margin fell by 8.40 percentage points to 43.26% [3]. - The company’s projected net profits for 2025-2027 are adjusted to 905 million, 978 million, and 1.084 billion yuan, respectively, with corresponding earnings per share of 0.34, 0.37, and 0.41 yuan [4][5]. Market Outlook - The company is positioned as a leader in the performance industry, with expectations of long-term benefits from structural consumption adjustments and favorable service consumption policies [4]. - The report highlights that despite short-term performance pressures, there is potential for marginal improvement in new projects and continued development in cultural tourism complexes [4].