CHJ(SZ:002345) Wanlian Securities·2025-10-31 10:22Investment Rating - The investment rating for the company is "Buy" [5][18]. Core Insights - The company has shown significant growth in its jewelry business, with a revenue of 6.237 billion yuan for the first three quarters of 2025, representing a year-on-year increase of 28.35%. The net profit attributable to shareholders was 317 million yuan, a slight increase of 0.33%. Excluding goodwill impairment, the net profit would have been 488 million yuan, reflecting a 54.52% year-on-year growth [2][4]. - The company has successfully expanded its franchise business, increasing the total number of stores to 1,599, with 1,412 being franchise stores, marking a net increase of 144 stores since the beginning of the year [3]. - The company has maintained good control over its expenses, with a slight decline in gross margin and net margin due to goodwill impairment from a subsidiary [3]. Summary by Sections Revenue and Profitability - For Q3 2025, the jewelry business revenue and net profit attributable to shareholders increased significantly by 53.55% and 86.80%, respectively [2]. - The operating cash flow for the first three quarters of 2025 was 602 million yuan, up 35.30% year-on-year [2]. Product Development and Innovation - The company has continued to innovate its product lines, launching new series such as "Flower Silk Wind and Rain Bridge" and "Flower Silk Fortune" in Q3 2025, along with expanding its IP collaborations [2]. Franchise and Brand Expansion - The company has opened new stores in high-quality commercial locations, enhancing its brand influence [3]. - The franchise business has been a key growth driver, contributing to the overall performance despite a challenging market environment [3]. Financial Forecast - The company is expected to maintain rapid growth in performance, with projected net profits of 474 million yuan, 575 million yuan, and 694 million yuan for 2025, 2026, and 2027, respectively [4].