Shede Spirits (SH:600702) Ping An Securities·2025-10-31 10:57Investment Rating - The investment rating for the company is "Recommended" [1][5][11] Core Views - The company has experienced continuous adjustments in performance, with a notable highlight in its e-commerce channel [1][4] - The company reported a revenue of 3.7 billion yuan for the first three quarters of 2025, a year-on-year decrease of 17.0%, and a net profit of 470 million yuan, down 29.4% year-on-year [4] - The company is focusing on a clear product strategy, aiming for long-term growth potential despite current sales pressures in the liquor market [7][9] Financial Performance Summary - For 3Q25, the company achieved a revenue of 1.0 billion yuan, a decline of 15.9% year-on-year, with a net profit of 30 million yuan, down 63.2% year-on-year [4] - The company's gross margin for 3Q25 was 62.1%, a decrease of 1.6 percentage points year-on-year but an increase of 1.5 percentage points quarter-on-quarter [7] - The company’s revenue projections for 2025-2027 have been adjusted to 4.8 billion yuan, 5.3 billion yuan, and 6.0 billion yuan respectively [7][9] Revenue and Profitability Forecast - The projected revenue for 2025 is 4.998 billion yuan, with a year-on-year decline of 6.7% [6][9] - The net profit for 2025 is estimated at 478 million yuan, reflecting a growth of 38.3% compared to the previous year [6][9] - The company’s gross margin is expected to stabilize around 64.0% for 2025-2026 [6][9] Market Position and Strategy - The company is implementing a multi-brand strategy alongside a focus on product aging and internationalization to enhance growth potential [7][9] - E-commerce sales have shown significant growth, with a 71.4% increase year-on-year in 3Q25, indicating a shift in consumer purchasing behavior [7][9]