CHJ(SZ:002345) Tianfeng Securities·2025-10-31 12:47Investment Rating - The investment rating for the company is "Buy" with a target price indicating an expected relative return of over 20% within six months [8][19]. Core Insights - The company reported a significant revenue increase of 49.5% year-on-year in Q3 2025, reaching 2.13 billion yuan. However, it recorded a net loss of 14.28 million yuan due to a goodwill impairment of 170 million yuan related to its women's bag business. Excluding this impairment, the net profit would have been 160 million yuan, reflecting an 82% year-on-year growth [1]. - For the first three quarters of 2025, the company achieved a revenue of 6.24 billion yuan, a 28.3% increase year-on-year, with a net profit of 320 million yuan, a slight increase of 0.3%. Adjusting for goodwill impairment, the net profit would be 490 million yuan, showing a 54.5% increase [1]. - The company's jewelry business has shown robust growth, with a revenue increase of 30.7% and a net profit increase of 56.1% year-on-year for the first three quarters of 2025. In Q3 2025 alone, the jewelry business revenue grew by 53.6% and net profit by 86.8% [2]. Business Segments - The total number of jewelry stores reached 1,599 by the end of Q3 2025, with a net increase of 94 stores since the beginning of the year. The number of franchise stores accounted for 88% of the total, with 1,412 franchise stores and a net increase of 144 stores [3]. Profitability - In Q3 2025, the gross margin was 21.9%, down 2.3 percentage points year-on-year. After excluding goodwill impairment, the net profit margin was 7.3%, up 1.3 percentage points year-on-year. For the first three quarters of 2025, the gross margin was 23.2%, down 1.0 percentage point year-on-year, with a net profit margin of 7.8%, also up 1.3 percentage points year-on-year [4]. Growth Potential - The company is expected to emerge from a strong growth trajectory starting Q4 2024, supported by product differentiation, digital terminal operations, and franchisee empowerment. The growth sustainability is promising, with a focus on domestic franchise expansion, new brands, and overseas market opportunities. The profit forecast for 2025-2027 has been adjusted to 480 million, 650 million, and 790 million yuan respectively, with corresponding P/E ratios of 25, 19, and 15 [5].