MCLON(SZ:300945) HUAXI Securities·2025-10-31 13:11Investment Rating - The investment rating for the company is "Accumulate" [1] Core Insights - The company achieved revenue of 2.164 billion yuan in Q1-Q3 2025, representing a year-on-year increase of 29.3%, and a net profit attributable to shareholders of 102 million yuan, up 32.6% year-on-year [2] - In Q3 2025, the company reported revenue of 608 million yuan, a year-on-year increase of 36.2%, and a net profit of 25 million yuan, up 25.3% year-on-year [2] - The company is focusing on enhancing product and brand strength through online and offline channel collaboration, with online revenue contributing 55% of total revenue [3] - The gross profit margin for Q1-Q3 2025 was 14.09%, with a slight decrease compared to the previous year, while the net profit margin was 4.72%, showing a year-on-year increase [4] - The company is innovating its product lines to cater to younger consumers and expanding its market presence through a mix of direct and franchise stores [5][6] Financial Performance - The company expects revenues for 2025-2027 to be 3.053 billion, 3.847 billion, and 4.797 billion yuan respectively, with net profits projected at 130 million, 169 million, and 215 million yuan [7] - The earnings per share (EPS) for 2025-2027 are forecasted to be 0.50, 0.65, and 0.82 yuan, with corresponding price-to-earnings (PE) ratios of 37, 28, and 22 [7] - The gross profit margin is expected to stabilize around 13.5% from 2025 to 2027 [9]