CHJ(SZ:002345) CMS·2025-10-31 14:10Investment Rating - The report maintains a "Strong Buy" rating for the company [4][7]. Core Insights - The company's main business growth exceeded expectations, with a revenue increase of 49.52% year-on-year in Q3. After excluding goodwill impairment, the net profit attributable to shareholders increased by 81.54% year-on-year [1][7]. - The company has accelerated its channel expansion, with a total of 1,599 jewelry stores by the end of September 2025, including 1,412 franchise stores and 187 self-operated stores [7]. - Although the gross margin slightly declined due to changes in channel structure, the overall profitability improved significantly due to a notable reduction in expense ratios [7]. Financial Performance and Forecast - The company is expected to achieve net profits attributable to shareholders of 425 million, 670 million, and 802 million for the years 2025, 2026, and 2027, respectively, corresponding to a PE ratio of 28.3x for 2025 [1][3]. - Revenue projections for the years 2025 to 2027 are 8,464 million, 10,271 million, and 11,902 million, reflecting growth rates of 30%, 21%, and 16% respectively [3][9]. - The operating profit for 2025 is forecasted to be 544 million, with a significant increase of 131% year-on-year [3][9]. Operational Efficiency - The company reported a healthy operating cash flow of 602 million in the first three quarters, representing a year-on-year increase of 35.30% [7]. - Inventory turnover days decreased by 31 days to 174 days, indicating improved operational efficiency [7]. Market Position and Strategy - The company is positioned as a trendy brand catering to young consumers, with a strong focus on differentiated products and brand positioning [7]. - The expansion of franchise channels is expected to accelerate, providing ample room for growth [7].