GREE(SZ:000651) Guotou Securities·2025-11-01 13:30Investment Rating - The investment rating for Gree Electric Appliances is "Buy-A" with a target price of 50.60 CNY for the next six months [4]. Core Views - Gree Electric Appliances reported a total revenue of 137.65 billion CNY for the first three quarters of 2025, a year-on-year decrease of 6.6%, and a net profit attributable to shareholders of 21.46 billion CNY, down 2.3% year-on-year. The Q3 revenue was 40.03 billion CNY, reflecting a 15.1% decline year-on-year, while the net profit for Q3 was 7.05 billion CNY, down 9.9% year-on-year. The decline in revenue is attributed to price competition in the air conditioning industry and adjustments in the business model, although profitability remains strong [1][2][3]. Summary by Sections Financial Performance - Gree's Q3 gross margin was 28.6%, a slight decrease of 0.2 percentage points year-on-year, primarily due to reduced scale effects from declining revenue and the introduction of a cost-effective air conditioning brand. However, the net profit margin improved to 17.6%, an increase of 1.0 percentage points year-on-year, driven by a reduction in expense ratios [3]. - The operating cash flow for Q3 significantly increased to 17.4 billion CNY, up 98.1% year-on-year, mainly due to higher cash receipts from sales and other operating activities [3]. Business Outlook - The air conditioning segment faced challenges, with domestic sales down 15.3% year-on-year, while exports decreased by 15.3% due to high base effects and tariffs. The central air conditioning sales also saw a decline of 1.7% year-on-year. Gree is focusing on upgrading its retail strategy and expanding its cost-effective brand, which is expected to capture more market share [2]. - Gree is actively pursuing overseas market expansion, particularly in emerging markets like the Middle East and Latin America, which is anticipated to drive revenue growth [2]. Future Projections - The projected earnings per share (EPS) for Gree Electric Appliances for 2025, 2026, and 2027 are 5.62 CNY, 5.93 CNY, and 6.29 CNY respectively. The company maintains a price-to-earnings (PE) ratio of 9x for 2025, indicating a stable valuation outlook [4][10].