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森马服饰(002563):25Q3营收、利润均恢复正增长,经营周期触底回升

Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Insights - The company reported positive growth in both revenue and profit for Q3 2025, with revenue reaching 9.84 billion yuan (up 4.7% year-on-year) and a net profit of 537 million yuan (down 28.9% year-on-year) [6] - Q3 2025 revenue was 3.7 billion yuan (up 7.3% year-on-year) and net profit was 210 million yuan (up 4.5% year-on-year) [6] - The operating cycle is recovering, supported by national consumption promotion policies and upcoming e-commerce sales events [6] Financial Data and Profit Forecast - Total revenue forecast for 2025 is 15.602 billion yuan, with a year-on-year growth rate of 6.7% [2] - Net profit for 2025 is projected at 935 million yuan, with a year-on-year decline of 17.8% [2] - Earnings per share for 2025 is estimated at 0.35 yuan [2] - Gross margin is expected to be 44.1% in 2025 [2] - Return on equity (ROE) is projected to be 7.9% for 2025 [2] Market Data - As of October 31, 2025, the closing price of the stock is 5.41 yuan, with a market capitalization of 11.948 billion yuan [3] - The stock has a price-to-earnings (PE) ratio of 16 for 2025 [2] - The dividend yield is 9.24% based on the most recent dividend announcement [3] Sales and Profitability Analysis - For the first half of 2025, children's clothing brand Balabala generated revenue of 4.31 billion yuan (up 6% year-on-year) [6] - The casual wear segment saw a revenue decline of 5% to 1.72 billion yuan [6] - The self-operated channel outperformed, with online e-commerce revenue at 2.69 billion yuan (down 0.1% year-on-year) and offline direct sales at 0.95 billion yuan (up 34.8% year-on-year) [6] Operational Insights - The company is focusing on improving operational quality in offline stores and optimizing channel structures [6] - Inventory at the end of Q3 2025 was 4.14 billion yuan, with inventory turnover days at 191 days [6]