白酒：绝对收益正当时

Investment Rating - The report maintains an "Accumulate" rating for the industry, indicating a favorable outlook for investment in the sector [5]. Core Insights - The report suggests that the absolute value of investment in the liquor sector is becoming increasingly evident, with a recommendation to allocate resources based on short-term marginal changes and long-term operational quality of leading companies [1][7]. - The report highlights that the sales pressure in the liquor market has peaked, with expectations for demand recovery in the future [2][7]. Summary by Sections Sales Dynamics - The report notes that the sales environment for liquor has improved since Q3 2025, following a period of significant decline in Q2 2025 due to regulatory pressures on public consumption and business banquets [2]. - Major brands like Moutai have shown signs of stabilization and recovery in sales, benefiting from rigid demand in wedding and family banquet scenarios [2]. Financial Performance - In Q3 2025, the liquor sector reported revenues of 78.69 billion yuan, a year-on-year decline of 18.4%, with net profits down 22.0%, marking the largest quarterly adjustments since 2013 [3]. - The cumulative revenue for the first three quarters of 2025 was 320.11 billion yuan, down 5.8% year-on-year, while net profit decreased by 6.9% [3]. Historical Context - The report draws parallels with previous downturns in the liquor industry, noting that stock prices often recover before fundamental performance improves, as seen in the 2013-2015 adjustment period [4][7]. - It emphasizes that during past recovery phases, stock prices increased before a rebound in sales and financial reports [7]. Valuation and Market Sentiment - The report indicates that the current valuation of the liquor sector is at historical lows, with leading companies like Moutai and Wuliangye setting benchmarks for dividends, suggesting a strong support for high-quality stocks [7]. - The overall sentiment in the market is shifting towards optimism as supply-side adjustments and demand stabilization are anticipated [7].