SFY(SZ:002572) Changjiang Securities·2025-11-02 09:13Investment Rating - The investment rating for the company is "Buy" and is maintained [9]. Core Views - The company achieved revenue of 7.008 billion yuan, net profit attributable to shareholders of 682 million yuan, and net profit excluding non-recurring items of 720 million yuan for the first three quarters of 2025, representing year-on-year declines of 8%, 26%, and 18% respectively. In Q3 2025, the company reported revenue of 2.457 billion yuan, net profit attributable to shareholders of 362 million yuan, and net profit excluding non-recurring items of 292 million yuan, with year-on-year changes of -10%, +1%, and -15% respectively [2][7]. Summary by Sections Revenue and Profitability - The company's revenue decline in Q3 was influenced by weak industry demand, although the decline was less severe compared to Q2. The revenue from the retail segment decreased due to the industry's weak performance, with a 16% year-on-year decline in the overall assembly segment. The company's brand resilience was stronger than other brands, with revenue declines of 8% for the Sophia brand and 18% for the Milan brand in the first three quarters [8]. Cost Management and Margins - The gross margin improved year-on-year, while the net profit margin excluding non-recurring items slightly decreased. In Q3 2025, the gross margin increased by 1.0 percentage points, with changes in net profit margins attributable to shareholders and excluding non-recurring items of +1.6 and -0.7 percentage points respectively. The improvement in gross margin was primarily due to cost control measures, including raw material cost management and expense optimization [8]. Strategic Initiatives - The company is actively pursuing a multi-brand, full-category, and omni-channel strategy. It has launched products to attract customers and empower distributors, while also expanding its digital marketing efforts. The company has transformed its retail stores into integrated home stores and is continuously expanding its partnerships with construction companies in the integrated home segment [8]. Future Outlook - The company is expected to maintain a high dividend payout ratio, with projected net profits of approximately 1.02 billion yuan, 1.10 billion yuan, and 1.21 billion yuan for 2025-2027, corresponding to a price-to-earnings ratio of about 12, 11, and 10 times. The anticipated dividend for 2024 is 960 million yuan, representing 88% of the net profit excluding non-recurring items, which corresponds to a current dividend yield of 7.8% [8].