HEILAN HOME(SH:600398) Soochow Securities·2025-11-02 10:28Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company's main brand shows steady improvement, and new business formats are continuously being adjusted and optimized [1] - The company reported a revenue of 15.6 billion yuan for the first three quarters of 2025, with a year-on-year growth of 2.23%, while the net profit attributable to shareholders was 1.86 billion yuan, down 2.37% year-on-year [1] - The main brand's revenue growth turned positive in Q3, with significant growth in group purchase business [1] Financial Performance Summary - Total revenue forecast for 2023A is 21.528 billion yuan, with a year-on-year growth of 15.98% [1] - The net profit attributable to shareholders for 2023A is forecasted at 2.952 billion yuan, reflecting a year-on-year increase of 36.96% [1] - The latest diluted EPS for 2023A is projected to be 0.61 yuan per share [1] - The company’s revenue for 2025E is estimated at 21.722 billion yuan, with a year-on-year growth of 3.65% [1] - The net profit attributable to shareholders for 2025E is expected to be 2.210 billion yuan, showing a year-on-year increase of 2.36% [1] - The P/E ratio for 2025E is projected to be 13.45 [1] Business Segment Performance - For the first three quarters of 2025, the main brand's revenue was 10.849 billion yuan, down 3.99% year-on-year, but Q3 showed a positive growth of 3.0% [1] - The group purchase custom series generated 1.882 billion yuan in revenue, with a year-on-year increase of 28.75% [1] - Other brands contributed 2.413 billion yuan in revenue, reflecting a year-on-year growth of 37.19% [1] Cash Flow and Profitability - The gross profit margin for Q3 2025 was 41.77%, a decrease of 1.04 percentage points year-on-year [1] - The net profit margin for Q3 2025 was 6.99%, remaining stable year-on-year [1] - The operating cash flow for Q3 2025 was -690 million yuan, an improvement from -1.97 billion yuan in Q3 2024 [1]