泸州老窖（000568）：控量稳价，逐步出清

Investment Rating - The report maintains a "Recommended" rating for the company [4] Core Views - The company has shown strong performance resilience and operational toughness amidst industry demand weakness, gradually clearing inventory in an orderly manner [1] - The company adheres to a strategy of controlling volume and stabilizing prices during the downturn, with stable pricing for high-end products and better performance for mid-tier products [2] - The gross margin is under pressure due to a shift in product mix and cost factors, with a decrease in profitability metrics observed [3] Financial Performance Summary - For the first three quarters of 2025, the company achieved revenue of 231.27 billion yuan, a year-on-year decrease of 4.84%, and a net profit attributable to shareholders of 107.62 billion yuan, down 7.17% [1] - The gross margin for Q1-3 and Q3 of 2025 was 87.11% and 87.17%, respectively, reflecting a decline of 1.32 and 0.95 percentage points year-on-year [3] - The company expects revenues of 271 billion yuan in 2025, with a projected decline of 13.2% year-on-year, followed by a slight recovery in subsequent years [4][5] Product and Market Strategy - The company focuses on optimizing channel distribution and enhancing cooperation with e-commerce platforms to increase consumer reach [2] - The performance of mid-tier products, represented by the "Old Brand Special" series, aligns well with current consumer trends, showing resilience against market pressures [2] Future Outlook - The company is expected to achieve a net profit of 114 billion yuan in 2025, with a projected decline of 15.4% year-on-year, followed by a recovery in subsequent years [4][5] - The report highlights the potential for digital transformation to enhance management efficiency in the medium to long term [4]