山西汾酒（600809）：全国化布局加速，业绩韧性足

Investment Rating - The report maintains a "Recommended" rating for the company, indicating a strong resilience in performance and a clear growth path despite industry adjustments [4]. Core Insights - The company reported revenue of 329.24 billion yuan and a net profit attributable to shareholders of 114.05 billion yuan for the first three quarters of 2025, reflecting a year-on-year growth of 5.00% and 0.48% respectively. In Q3 alone, revenue was 89.60 billion yuan, with a net profit of 28.99 billion yuan, showing a year-on-year increase of 4.05% [1]. - The product mix is shifting towards the Fenjiu series, with revenue from Fenjiu reaching 87.81 billion yuan in Q3, a 4.97% increase year-on-year. The company is focusing on a "four-wheel drive" product matrix to enhance sales [2]. - The gross margin for the first three quarters of 2025 was 76.10%, with a slight decrease to 74.63% in Q3. The company is adjusting its expense investment rhythm to maintain profitability during demand contraction [3]. Financial Forecasts - The company is projected to achieve revenues of 373 billion yuan, 392 billion yuan, and 421 billion yuan for the years 2025, 2026, and 2027 respectively, with corresponding net profits of 123 billion yuan, 132 billion yuan, and 143 billion yuan. The expected growth rates are 3.5%, 5.3%, and 7.5% for revenue, and 0.8%, 6.8%, and 8.7% for net profit [4][5]. - The current price of the stock is 190.50 yuan, with a projected PE ratio of 19 for 2025, decreasing to 16 by 2027 [6][8].